Free Resource

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Free Resource -

Welcome Email Templates

One email isn’t enough to convert a lead into a customer.

Studies show it takes 7 touchpoints before someone is ready to buy. Even if you have an amazing product or service, the reality is that customers get distracted—out of sight, out of mind.

That’s why I’m so passionate about email marketing. It’s the simplest, most effective way to stay in front of your audience, build trust, and guide them toward making a purchase.

And the easiest place to start? Your welcome email sequence.


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One Welcome Email Isn’t Enough

A single “thanks for signing up” won’t move the needle on your sales. Your subscribers need:

  • Regular touchpoints that remind them who you are

  • Valuable content that shows your expertise

  • Offers + stories that build trust and connection

That’s where these plug-and-play templates come in.

You’ll get three tailored welcome sequences designed for different types of small businesses. Each includes 2 ready-to-send emails you can customize in minutes:

What’s Inside

Restaurant / Coffee Shop

Email 1: Welcome & Invite

Welcome customers + share a discount code.

Email 2: Signature Experience

Spotlight your best-seller + add a bonus offer.

Gym / Personal Trainer

Email 1: Welcome & Freebie

Share a free class pass or trial to drive sign-ups.

Email 2: Social Proof & Offer

Use testimonials + a special offer to build trust.

Lifestyle / Boutique / Creative Business

Email 1: Warm Welcome

Introduce your brand + gift subscribers with a discount.

Email 2: Story & Connection

Share your origin story + add a free shipping code.

How It Works

  1. Download & Customize – Update names, links, and offers in just minutes.

  2. Drop Into Flodesk (or your email platform). I recommend Flodesk for its gorgeous, beginner-friendly design.

  3. Set It & Forget It – Schedule your sequence so every new subscriber automatically receives these emails.

  4. Watch Engagement Grow – Build relationships, trust, and sales on autopilot.

Why You’ll Love These Templates

Bonus: Save 50% on Flodesk

Not set up with an email platform yet?

I’ve got you covered: grab these templates today and use my exclusive link for 50% off your first year of Flodesk.

That way, you’ll not only have the words—you’ll have the tools to send them.

Don’t let your subscribers go cold. These templates are your shortcut to sending professional, engaging welcome sequences that actually convert.

Ready to Grow Your Email List?(and Sales)

Still have Questions?

Contact us