Services

Websites & systems built for creative service-based businesses who want clarity, impact, and results.

custom website

website optimization

Custom Website

A fully custom, strategic website built to reflect your established brand and convert your ideal clients.

Established service-based businesses ready to invest in a website that reflects their expertise and attracts high-end clients. This is our most comprehensive offering - a strategic, multi-page website designed to position you as the premium choice in your industry and drive consistent bookings.
- Brand foundation (wordmark logo, colors, fonts)
- Fully custom Squarespace website (5 pages - Home, About, Services, Contact + 1 custom page (Portfolio, Resources, FAQ, etc.)
- Strategic copywriting guidance & editing
- Mobile optimization & SEO setup
- Training session on how to manage your site
- 30 days of post-launch support
- 20% Squarespace discount
Does NOT include:
- Full copywriting services (we provide guidance & light editing, but you'll provide the content)
- E-commerce functionality (available as add-on)
- Photography or custom illustrations (we'll curate stock images or use photos you provide)
- Ongoing maintenance (available as an add-on)

Timeline: 4-6 weeks

starting at $2,500

Website Optimization

Whether you need monthly updates, email marketing setup, SEO improvements, or workflow automations, I offer flexible support to keep your site working hard for your business.

Businesses with an existing site who want to improve conversions, launch offers, or build better systems behind the scenes.
- Email marketing setup & management
- Automations & workflow
- Website audit & optimization
- Monthly / quarterly updates
- Canva templates for social media / presentations

project-based / monthly retainer pricing

Our Process

Discovery

We start with a kickoff call to understand your goals, audience, and priorities.

Strategy

I map out your website, calls-to-action, and messaging with clarity first — because strategy comes before design.

Build

Your site is designed, refined, and optimized to convert — with a focus on mobile and user experience.

Launch

After review and refinements, your site goes live, but even after launch we are always here to help.

Past Projects

Compass Travel

A concept project bringing a travel advisor’s business to life.

Challenge: Travel advisors often struggle with websites that don't convey the luxury experience they provide and value they can give customers in helping to plan a trip vs. planning themselves.

Solution: Created a design that emphasizes destination imagery, trust-building elements, and clear CTAs for consultation bookings.